The Charger Blog

Scoring a Global Career in Sports Management

Kelly Quigley Ӱԭ18, a former student-athlete and a graduate of the sport management program, reflects on her path to becoming head of international partnerships for the Swansea City Football Club.

October 3, 2024

By Caitlin Truesdale, Office of Marketing and Communications

Kelly Quigley '18
Kelly Quigley '18

For Kelly Quigley Ӱԭ18, her career path has been a whirlwind of opportunities, from small, nonprofit sports organizations to leadership roles at the professional level. Even in her current position as head of international partnerships for the Swansea City Football Club in Wales, part of English footballӰԭs Championship League, her connection to her alma mater remains strong.

Kelly says her professional journey really began during her senior year. ӰԭI was working alongside the director of athletics for compliance at Yale, with her overall scope and day-to-day tasking, including managing relationships with all the teams,Ӱԭ Kelly recalls.

Kelly Quigley '18.
Kelly Quigley '18.

This, along with a handful of other internships, opened the door to her first role after graduation with U.S. Youth Soccer as the marketing and communications coordinator for the . "I was doing everything from social media marketing to event operations and facilitating new partnerships with our executive director. It was a really fulfilling position.Ӱԭ

As KellyӰԭs responsibilities expanded, so did her ambition. After her experience as the director of marketing and sponsorship at , Kelly joined , home of The Basketball Tournament (TBT) and The Soccer Tournament (TST) as seen on ESPN.

ӰԭThrough my experiences at TST, I had the pleasure of working with Swansea City as their main point of contact for our 2024 event,Ӱԭ Kelly explains, ӰԭIt was great to get to know the staff and club as a whole, which ultimately led to the opportunity to join their commercial team.Ӱԭ

ӰԭIt felt like the perfect fitӰԭ

Growing up, KellyӰԭs passion for football (soccer) was evident from an early age. ӰԭI started playing when I was 4 or 5, and IӰԭve loved it ever since,Ӱԭ she says.

This early passion is what focused her college search back in high school. ӰԭThe University of New Haven has a renowned sport management department, globally recognized, as well as a promising program. It felt like the perfect fit,Ӱԭ said Kelly, who was a four-year member and captain of the team.

Her degree and growing resume allowed her to explore various avenues in sport, including opportunities in baseball, hockey, and basketball at the youth, amateur and professional levels. ӰԭWith each of those experiences, I have landed where I am today. ItӰԭs an understatement to say that this current role is a dream job for me.Ӱԭ

ӰԭItӰԭs about finding and growing new partnershipsӰԭ

As the head of a new division focused on international partnerships, KellyӰԭs tasked with facilitating the clubӰԭs expansion beyond Wales and the UK Ӱԭ specifically into the U.S. market.

ӰԭWith where football (soccer) is headed in the States Ӱԭ the growing investment, the increased attention to player development, and the upcoming competitions such as the 2026 World Cup Ӱԭ we feel now is the time to think about the clubӰԭs presence here, primarily at the grassroots and community levels,Ӱԭ she says. ӰԭIӰԭm excited to get started and to see what we can accomplish.Ӱԭ

ӰԭHaving that backing from the University has been keyӰԭ

Reflecting on her time at the University of New Haven, Kelly credits much of her success to the relationships she built with her professors. ӰԭThe faculty at the University of New Haven were essential to me,Ӱԭ she says. ӰԭI had a great relationship with my professors and advisers, including Dr. Mumcu.

ӰԭThey were always available to me and provided a strong support system,Ӱԭ Kelly notes. ӰԭFor me, that was critical in my early years post-grad.Ӱԭ

Kelly Quigley '18 (middle).
Kelly Quigley '18 (middle).

Kelly also values the Chargers alumni network. ӰԭThereӰԭs strong and consistent communication amongst alumni,Ӱԭ she says. ӰԭAnyone currently in the industry will tell you that it can be demanding in a variety of ways, and having a strong network of people is extremely helpful.

ӰԭThe relationships IӰԭve managed to keep from my time at the University have been key,Ӱԭ Kelly continues. ӰԭI always try to be supportive to current and former Chargers who reach out, sharing opportunities at the companies I am with at the time. Many of us do that for one another.Ӱԭ

ӰԭReminding yourself that you belong here is important '

ӰԭStill being on the younger side and being a woman, you might be looked at as not having enough experience yet, that you donӰԭt know enough about a certain sport or topic,Ӱԭ Kelly acknowledges. ӰԭBut reminding yourself that you belong in this field is important. Consistent hard work and collaborating well with others is highly valued and eventually it does get noticed.Ӱԭ

Her connections to the University of New Haven helped her develop her confidence. ӰԭThere have been moments recently when Dr. Mumcu or others asked me to be on panel discussions for sports-industry events. These are still ӰԭwowӰԭ moments for me when I look at who IӰԭm in company with,Ӱԭ Kelly recalls. ӰԭThese are the times when I realize I must be doing something right.Ӱԭ

With each new role, Kelly has continued to push herself to step out of her comfort zone. ӰԭYou need to be mindful that thereӰԭs always more to learn, and that you donӰԭt know everything. No one does,Ӱԭ she says. ӰԭBut you also need to trust that you have that seat at the table for a reason. YouӰԭve earned it.Ӱԭ