New Business Management Major: 'I See Nothing but Promise for Esports'
The popularity of esports has continued to increase, particularly during the coronavirus pandemic, and University of New Haven students and faculty members are looking forward to being part of the UniversityӰԭs innovative new programs in esports that are launching this fall.
August 24, 2020
By Renee Chmiel, Office of Marketing and Communications
Raymond Hernandez Ӱԭ24 is passionate about esports. He doesnӰԭt aspire to be a professional gamer, rather, he says he wants to be involved on the business side Ӱԭ marketing a team or a product.
ӰԭItӰԭs on the up and up, and you can see that with the number of contracts people are making nowadays,Ӱԭ said Hernandez, an incoming business management major with a concentration in esports management. ӰԭI see nothing but promise for esports, and thatӰԭs the reason why I wanted to go to one of the first universities at the ground level for esports.Ӱԭ
ӰԭThe interest is here,Ӱԭ Jason Chung, BCL, LLB, assistant professor of sport management and executive director of the UniversityӰԭs esports program, told WFSB. ӰԭGen Z is in it, and wherever Gen Z goes, so do the advertisers and sponsors and business.Ӱԭ
A lawyer who specializes in building programs focused on the business of esports, Prof. Chung spearheaded the Twitch and HyperX partnerships.